A CREATIVE STUDIO BUILT AROUND REAL BRAND DEVELOPMENT · AI & SI BRAND DEVELOPMENT · CO-BRANDING OPPORTUNITIES
— THE MANIFESTO
The brands still hiring agencies for social posts have already lost.We build category dominance — with AI, culture, and revenue as one system.
SMG Media Group is a brand-growth studio for lifestyle-driven companies, co-branded partnerships, and revenue-first campaigns — engineered with Strategic Intelligence and culture-native execution.
320+
CREATORS
$340M
REVENUE
4.7x
ROAS
TRUSTED BY CATEGORY-DEFINING BRANDS
·HOVER TO READ THE WORK
JONES
SODA CO.
JONES
SODA CO.
— WHAT WE DO
We build brand ecosystems designed to move culture, create demand, and convert attention into growth.
SMG is not a traditional marketing agency. We build the connective tissue between brand, product, culture, and revenue — so every campaign moves the business, not just the timeline.
- 01
Brand Development
Positioning, identity systems, and voice engineered for premium markets.
- 02
Co-Branded Partnerships
Talent, athlete, brand, and creator alliances built on shared IP and rev-share.
- 03
Social Media Strategy
Owned-channel operating systems tuned to platform, audience, and conversion.
- 04
Paid Advertising
Full-funnel media across Meta, Google, TikTok, YouTube, CTV, and premium digital.
- 05
Website & Funnel Development
Site systems, landing pages, and DTC funnels wired to real business outcomes.
- 06
Content Production
Editorial, cinematic film, short-form, and stills — built for a modern media stack.
- 07
Influencer & Athlete Campaigns
Casting, deal structure, creative direction, and campaign execution end to end.
- 08
Experiential Marketing
On-premise, hospitality, and cultural activations that turn products into moments.
- 09
AI & Strategic Intelligence
Applied AI + SI across creative, planning, measurement, and audience modeling.
- 10
Revenue Strategy & Forecasting
Media mix modeling, LTV/CAC discipline, and forecasting tied to the P&L.
01 / MANIFESTO
We don't just build brands.
We engineer co-branded cultural moments — fusing AI & synthetic intelligence with creator, celebrity firepower and ROI you can prove.
NATIVE CREATIVE ENGINE
CREATOR & CELEBRITY NETWORK
CO-BRAND REVENUE DRIVEN
AVG. ROAS ON CAMPAIGNS
02 / CAPABILITIES
One studio. Every layer.
AI & SI Creative
Generative campaigns, synthetic personas, and AI-native content pipelines built in-house — not bolted on.
Brand Identity
Strategy, naming, visual systems and stories engineered to be recognized — and remembered.
Co-Brand Engine
We architect partnerships with creators, athletes and celebrity talent — from deal structure to drop execution.
Film & Motion
Cinematic content for brands that act like studios. Hero films, vertical cutdowns, AI-augmented post.
Growth, ROI & Analytics
Paid, organic and earned — instrumented end-to-end. Live dashboards, attribution, incrementality testing.
20+ CAPABILITIES · À LA CARTE OR FULL STACK
— WHY SMG
Most agencies sell content.
SMG builds momentum.
We help brands identify the right audience, craft the right message, activate the right partnerships, and turn brand attention into revenue. Our approach combines creative strategy, data intelligence, cultural relevance, and business execution — engineered so every campaign compounds instead of resets.
- Brand strategy anchored to revenue, not vanity
- Partnership-first thinking across talent, media, and product
- AI + Strategic Intelligence built into every phase
- Culture-native storytelling with measurable outcomes
03 / CO-BRAND ENGINE
Brands × Talent ×
Intelligence.
We don't book influencers — we build co-branded IP with creators, celebrities and synthetic talent, then prove the lift with hard analytics.
Creator Class
Vetted niche operators with conversion DNA. Always-on partnerships, not one-shots.
INQUIRE ABOUT THIS TIERCelebrity Tier
Marquee talent across sport, music and film. Equity-aligned drops & co-owned IP.
INQUIRE ABOUT THIS TIERSynthetic Talent
AI personas, virtual hosts and brand twins. 24/7 content velocity, zero scheduling.
INQUIRE ABOUT THIS TIER01
Match.
Audience, voice, brand-safety screening
02
Deal.
Structure, equity, IP and rev-share modeling
03
Make.
Concept → shoot → post, with AI in the loop
04
Measure.
Lift studies, MMM, attribution to LTV
AVG. CAMPAIGN LIFT: +38% · ROAS 4.7X
04 / SELECTED CLIENTS
Built with brands
that move culture.
DISCUSS YOUR BRAND→JONES
SODA CO.
…AND A CONFIDENTIAL ROSTER OF FOUNDERS, ATHLETES & TALENT.
BECOME THE NEXT ONE— INDUSTRIES SERVED
Built for brands that move culture forward.
SMG works across the categories where identity, culture, and commerce collide — from athlete-driven programs to premium hospitality, spirits, travel, and health & wellness.
- 01Sports
- 02Travel
- 03Lifestyle
- 04Medical
- 05Health & Wellness
- 06Consumer Products
- 07Hospitality
- 08Entertainment
- 09Membership Brands
- 10Athlete & Influencer
04 / THE STUDIO
It starts with
an obsessed leader.
FOUNDER · CREATIVE DIRECTOR
Brian Stretch
MBA, ESQ.
“Every brand we touch gets one operator who refuses to sleep until it's the answer in its category.”
BASED
San Diego, CA · Nashville, TN
FOCUS
AI · SI creative · Co-brand programs · Identity systems
05 / PRAISE
“SMG didn't just rebrand us. They handed us a worldview. Eighteen months later we're a category leader — and culture finally caught up.”
Noel Aguirre
LEE & ASSOCIATES · PRINCIPAL
— BUILD WITH SMG
Let's build the next brand movement.
Whether you are launching, repositioning, scaling, or building a co-branded partnership, SMG turns ideas into market-ready brand systems — engineered for culture and calibrated for revenue.
06 / CONTACT
Tell us
what you're
building.
STUDIOS
San Diego, CA — Creative & Development Studio
5840 El Camino, Suite 106, Carlsbad, CA 92008
Nashville, TN — AI, SI, Coding & Development Studio
1316 Adams Street, Germantown, Nashville, TN 37208(By Appt Only)